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1.
In the language of companies, what are switching costs?
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Expenses incurred to switch over from one product to another. From the company's point of view, these can be a very positive thing.
2.
Which of the following is unlikely to be an attribute of companies with efficient scales?
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They are in a rapidly growing market. Being in a rapidly growing market normally means that there is a lot of room for new competitors to come in, and that is not a part of the efficient-scale universe.
3.
When a company tries to differentiate its product from those of its competition by spending money on marketing, it is attempting to create what type of moat?
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Intangible assets. Marketing is generally done to build brands, and brands are intangible assets.
4.
There are many ways a company can build a sustainable competitive advantage in its industry. Which of the following is not one of them?
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None of the above. All of these approaches can build a sustainable competitive advantage.
5.
What type of moat are you likely to find in a commodity industry?
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Low-cost producer. Low-cost producers in commodity businesses are typically "price-takers," meaning they have little or no pricing power and must accept whatever price the market is offering for their goods or services; they do best if they are low-cost producers in such cases.
6.
A company can achieve the 'network effect' simply by more people using its product or service.
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True. As more people use it, its value to the marketplace grows.