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1.
How can a low-cost producer achieve a barrier to entry?
All of the above. These are all ways that a low-cost producer can achieve barriers to entry.
2.
Why would a company raise its switching costs?
To lock its customers in. The more customers are locked in, the more likely a company can raise prices and still keep them.
3.
An example of the network effect is when _______.
A company starts making parts for another company. This kind of complementarity increases the value of the latter company.
4.
What is an economic moat?
A long-term competitive advantage that allows a company to earn oversized profits over time. As a moat, it is 'insulated' against the competition.
5.
When a company tries to differentiate its product from those of its competition by spending money on marketing, it is attempting to create what type of moat?
Intangible assets. Marketing is generally done to build brands, and brands are intangible assets.
6.
Having an efficient scale also means having a wide moat.
False. Although there are some efficient-scales with wide moats, the majority of them have narrow moats.